If you groan when you think “corporate events,” then perhaps you’ve never been to — or were never free to organize — a unique one. News flash: “Unique” does not have to mean “expensive”! When you work with an experienced event planner who knows how to maximize a budget, then you’ll reap the rewards of a well-executed, budget-friendly event! This also frees you up to focus on the meeting agenda.
Here are our top 6 tips for mounting a successful, motivational and memorable corporate event. Note that even though some of the links point to wedding events, since the event planning process is similar, you can expect the same access to venues, food and amenities.
1. Book as early as possible
Dates continue to fill up quickly as we work our way through the endemic phase and beyond. Savvy corporate human resources and marketing professionals are itching to get the gang back together to reinvigorate company camaraderie and fellowship, in addition to training and strategizing. Most corporate events are on weekdays, so consider a Monday or Tuesday event, if you have a specific week or month in mind.
2. Consider an outdoor event
Did you know there’s a tent — and related amenities — for just about every need? Think beyond heating or air conditioning; we’re talking handicapped-accessible restrooms, breakout rooms, different types and sizes of tents, risers, A/V, lighting and more. A key reason to select an outdoor event is that it accommodates all comfort levels with regard to distancing.
3. Prioritize A/V whether indoors or outdoors
You’ll want to make sure you have a sound system appropriate to the venue, whether that’s a ballroom or a tent, including speakers and wireless mics. Other options to discuss with your event planner include flat-panel displays versus a projector and screen set-up. If you’ll be in a tent, you’ll choose between adding a generator to your rentals or battery-powered equipment. Pro tip: Arrange your layout so that the A/V is in the darkest part of the tent.
4. Wow ‘em with food stations
Let’s face it — meals and breaks are highlights as they give participants a chance to relax and connect with other staffers. Since so many people are dealing with food sensitivities and allergies, it’s always a good idea to offer food stations to accommodate a diverse workforce. Talk to your event planner about a theme to tie the day together: picnic, world culinary tour, tailgate and harvest fest are a few ideas!
5. Elevate your breaks
Build a little more than a 15 minute coffee break into your agenda. Consider out-of-the-box breaks like lawn games. Your employees will be delighted, feel refreshed and return to the meeting engaged and interested. Popular games that are perfect for outdoor events and that can be modified for indoor events include giant Jenga, cornhole, ring toss, horseshoes, bocce and even lawn bowling. Make it a contest!
6. Move from meeting to apres work in a snap
Your event planner can show you how to create a seamless transition to an after-work social featuring unique food stations or buffets, bar services with cocktails and mocktails, and even music! The same applies if you’re hosting a breakfast, brunch or lunch meeting and want to gather after business, too. Keep the bonding going and make a day of it!
• • •
Ready to learn more about our menus and events? Schedule a consultation with one of our event managers today!
Robert Ryan Catering and Design plans and executes over 400 events each year, boasts a five-star rating on WeddingWire and has received WeddingWire’s Couple’s Choice/Bride’s Choice Award seven years in a row. Learn more about Robert Ryan Catering & Design and tour our venues. Subscribe to our e-newsletter for exclusive offers, up-to-date news and recipes from our executive chef.
Featured photo by Lauren Fair Photography